Firefox removing sponsored tile

firefoxFirefox users will be happy to hear that Mozilla has decided to remove the sponsored tile from the new tab page. I previously blogged about this last year, actually. So it’s evident that the “feature” only lasted a year. Mozilla has been using the “Tiles” (as they call them) to promote Mozilla issues, publisher content, and sponsored ads. Mozilla has decided to end the advertising feature and focus the tile on content discovery.

Mozilla said:

Advertising in Firefox could be a great business, but it isn’t the right business for us at this time because we want to focus on core experiences for our users. We want to reimagine content experiences and content discovery in our products. We will do this work as a fully integrated part of the Firefox team.

We believe that the advertising ecosystem needs to do better – we believe that our work in our advertising experiments has shown that it can be done better. Mozilla will continue to explore ways to bring a better balance to the advertising ecosystem for everyone’s benefit, and to build successful products that respect user privacy and deliver experiences based upon transparency, choice and control.

We think that this is a great idea and we’re happy they’re discontinuing the sponsored ads.

Mozilla, what are you doing?

I’ve been a Firefox user for a long time. To date myself, just after version 1.0. It’s always been a wonderful browser and I’ve loved it dearly, converted my parents to Firefox (back in a time when it was all about IE) and even converted some friends over to it. Since then, I’ve been a loyal user.

Mozilla, why are you selling yourself out? With 34.0.5, default search is now Yahoo, and there’s even a sponsor tile on the new tab page. The last time I saw my browser throw an advertisement at me was the first (and last) time I used Opera.

You know how to make money, Mozilla. You’ve been producing an ad-free browser for years. Don’t throw the last decade down the drain.

Hey Mozilla, why are we going Chome?

firefoxIf you’ve been following the Firefox browser project over at Mozilla, you may know that they have released the build of Firefox 25 and along with it, a new user interface. You have your favorite browser, but mine is Firefox hands down. I’ve been a loyal user since version 1.4 and I’ve stuck through the horrible memory leak days (and yes, they’re improving it!) and even when everyone was flocking over to Chrome, I stayed with the trusty fox. Given my line of work, yes, I have used Chrome. I used to use it daily back when Firefox 9 had this bug that broke every Mediawiki powered website (like our company intranet at the time and Wikipedia just to name a couple). Once they fixed the bug, I was back.

Now a lot of Firefox users love the UI because it’s simple – it saves valuable screen real estate while it still allows lots of room for customization. I occasionally get festive with my Firefox browser around the different seasons or events (Olympics and FIFA World Cup, anyone?) but I also love the huge addon library available. One of the big controversies around Firefox 25 is the user interface named “Australis”. It’s essentially Chrome. The big argument is that if I wanted Firefox to look like Chrome, I very well could. And that is true.

Here is a little teaser of what Firefox 25’s new UI will look like on Windows 7:

firefox 25


If you want to view the full design specs, they are available here.