Firefox users will be happy to hear that Mozilla has decided to remove the sponsored tile from the new tab page. I previously blogged about this last year, actually. So it’s evident that the “feature” only lasted a year. Mozilla has been using the “Tiles” (as they call them) to promote Mozilla issues, publisher content, and sponsored ads. Mozilla has decided to end the advertising feature and focus the tile on content discovery.
Advertising in Firefox could be a great business, but it isn’t the right business for us at this time because we want to focus on core experiences for our users. We want to reimagine content experiences and content discovery in our products. We will do this work as a fully integrated part of the Firefox team.
We believe that the advertising ecosystem needs to do better – we believe that our work in our advertising experiments has shown that it can be done better. Mozilla will continue to explore ways to bring a better balance to the advertising ecosystem for everyone’s benefit, and to build successful products that respect user privacy and deliver experiences based upon transparency, choice and control.
We think that this is a great idea and we’re happy they’re discontinuing the sponsored ads.